The Super Bowl is almost here, and it's not just about the game! Get ready for a cinematic extravaganza during the commercial breaks.
This Sunday, as the Seattle Seahawks clash with the New England Patriots in Super Bowl LX, movie enthusiasts will be treated to a sneak peek of some highly anticipated films. With the price tag for a 30-second ad spot reaching a staggering $10 million, it's clear that studios are pulling out all the stops to promote their upcoming releases.
But here's the catch: some trailers will be more revealing than others.
Toy Story 5:
Disney continues its sequel streak with the beloved Toy Story franchise. The fifth installment reunites Woody and Buzz, facing a new playtime threat: Lilypad the tablet. With the teaser already out, fans are eagerly awaiting a full trailer, making the Super Bowl the perfect platform for Disney to showcase this family favorite.
The Mandalorian and Grogu:
The teaser for this Star Wars spin-off received a mixed response, leaving fans divided. With the last Star Wars movie released in 2019, Lucasfilm has an opportunity to build buzz for this theatrical return. Will the Super Bowl trailer be the epic reveal fans are hoping for?
Hoppers:
Pixar's non-sequel ventures have been a mixed bag, but Hoppers might just be a surprise hit. The film follows Mabel, an animal lover who uses technology to communicate with creatures. With its fun premise and recent Academy Award nomination for 'Elio', Disney is likely to give Hoppers a prominent push during the game.
Disclosure Day:
Steven Spielberg and Jurassic Park writer David Koepp team up for this UFO thriller starring Emily Blunt. The initial trailer and synopsis left fans with more questions than answers. Universal's decision to bring Disclosure Day to the Super Bowl instead of Christopher Nolan's The Odyssey suggests they're aiming for a buzz-worthy reveal.
The Super Mario Galaxy Movie:
Nintendo and Illumination have already teased fans with a recent trailer, but this Sunday's TV spot might focus on appealing to a broader audience. With the success of The Super Mario Bros. Movie in 2023, Universal will aim to replicate that magic.
Minions 3:
The beloved Minions are back, and Universal is pulling out all the stops for this threequel. With leaks and rumors already circulating, the Super Bowl will be the perfect stage to officially unveil the movie and kickstart a massive marketing campaign.
Michael:
This biopic about Michael Jackson is expected to navigate the singer's controversial life with caution. The trailer, released yesterday, hints at a compelling story beyond the music. Lionsgate is likely to showcase a shorter version during the game, leaving fans wanting more.
Scream 7:
Amidst the Melissa Barrera controversy, Paramount is relying on nostalgia for the seventh Scream installment. The TV spot, already released, focuses on Sidney Prescott's protection of her daughter. With the film screening in IMAX, a shortened version with new footage is expected during the game.
Superhero Absence:
Sony Pictures and Marvel Studios are notably absent from the Super Bowl lineup. Spider-Man: Brand New Day and Avengers: Doomsday, potentially the biggest movie of 2026, won't be making an appearance. With Marvel having ample time for promotion, the decision to skip the game is intriguing.
What do you think about the studios' strategies for the Super Bowl trailers? Are you excited for any particular reveal? And what's your take on the absence of superhero movies? Share your thoughts in the comments below!
About the Author:
A passionate storyteller, film buff, and pop culture enthusiast. Always ready to dive into the latest cinematic trends and spark engaging discussions.
